How I Helped a Client Become a Solo PM

I recently helped a seasoned professional leap into becoming a Solo Project Manager.

He has over ten years of experience.

Tons of industry knowledge

and a solid track record in managing complex projects.

But when he first stepped out on his own? Nothing landed.

He was stuck.

His approach was too broad.

He was casting a wide net without a clear focus or direction.

The result? No clients and no momentum.

So, we took a step back and created a strategic plan to change that.

Step 1: Pinpointing His Niche

We dove deep into his experience to find the area where he excelled.

This wasn’t just about what he could do but what made him stand out from the crowd.

We identified a niche aligned with his strengths and the market's needs.

Step 2: Redefining His Brand

Next, we redefined his brand.

It was essential to position him as an authority in his niche.

We crafted a brand message that was clear and concise and showcased his unique expertise.

This was about making sure his online presence reflected the value he brought to the table.

Step 3: Crafting a Value Proposition

We then honed in on what he could deliver to clients.

We crafted a value proposition that communicated the benefits of working with him.

It wasn’t about listing skills—

it was about showing how he could solve specific problems and deliver tangible results.

Step 4: Creating an Irresistible Offer

With his brand and value proposition in place, we developed an offer that would catch the attention of his ideal clients.

This offer was tailored to address the pain points of his target market, making it something they couldn’t ignore.

Step 5: Targeted Outreach on LinkedIn

Armed with this foundation, we moved to targeted outreach.

We didn’t just wait for clients to come to him—we actively sought them out.

We identified and engaged with prospects who fit his niche, using LinkedIn as the primary platform for connection and communication.

Step 6: Perfecting the Discovery Call Process

Finally, we refined a 3-step discovery call process.

This was about ensuring that when he got on the phone with a prospect, the conversation would naturally lead to securing the client.

We focused on understanding the client’s needs, showcasing his value, and seamlessly moving from discussion to agreement.

The outcome?

• He started attracting clients who saw his value and were eager to work with him.

• He secured his first solo project in record time, much faster than he anticipated.

• Now, he’s on track for a thriving Solo PM career, with high-value clients who appreciate his expertise.

Proof. Focus. Strategy.

This is how you move from a W-2 to solo success.

It’s not just about stepping out on your own—

it’s about doing it with a clear plan and a focused approach.

Justin